5gm = 10cm strip of gel that can be given directly to your pets mouth or in food. Some pets will require a small amount to start with to to acquaint them with the taste.
Cats:Ingested hair: 5gm daily for two to three days; then 2.5gm two to three times a week
Laxative: 2.5gm two to three times a week
Dogs:
Laxative for small dogs: 15gm two to three times weekly
Laxative for large dogs: 30gm two to three times weekly